NECANN Boston 2023

Presenter:  Jennifer Bassuk, Global Business Development

Title:  How Smart Cultivators Navigate a Tightening Market: What You Need to Know

Cannabis in 2023 is a buyer’s market. Consumers can afford to be picky, with many established markets facing a surplus of supply and a deficiency of demand. New markets aren’t coming on board fast enough to make up the difference, creating incredibly tight margins across the cannabis industry, and turning up the pressure on cultivators to make the highest-quality product while decreasing their margins.

The change in market conditions has changed the operational philosophy for cannabis cultivators from “grow fast” to “grow smart.” As the Massachusetts cannabis market hits an oversaturation point, the smartest cannabis cultivators are enhancing the quality of their plants, yielding better, more nuanced products and ultimately nurturing a more refined taste among consumers.

The good news for Massachusetts growers is that they aren’t going through this problem alone—established cannabis markets across the country are experiencing similar conditions. In this feature session, Fluence global business development representative Jennifer Bassuk will outline the state of the market in Massachusetts and highlight best practices from cutting-edge growers in other states that have faced market saturation. This session will provide insights into how to navigate the business side of a rocky market and also feature projections for other northeastern cannabis markets.