11 Feb Fluence and Quality Wholesale Expand Partnership to Supply LED Technology to Canadian Commercial Cannabis Growers
AUSTIN, Texas (Feb. 11, 2021)—Fluence by OSRAM (Fluence), a leading global provider of energy-efficient LED lighting solutions for commercial cannabis and food production, announced today it has expanded its partnership with Burnaby, British Columbia-based Quality Wholesale Ltd., a leading garden wholesaler specializing in the distribution of agricultural products throughout Canada.
The expanded partnership enables Quality Wholesale to exclusively distribute Fluence LED lighting solutions to commercial cannabis growers throughout Canada. Fluence and Quality Wholesale announced their initial collaboration in 2020 to provide retail garden centers with Fluence technology.
“Our enhanced partnership with Quality Wholesale provides additional opportunities for commercial cannabis growers to optimize their facilities with Fluence solutions,” said Ron DeKok, vice president of sales in North America for Fluence. “Expanding our partnership allows Fluence and Quality Wholesale to deliver advanced LED technology faster and more broadly to help growers access world-class products and quality service to achieve their cannabis cultivation goals.”
Quality Wholesale began delivering Fluence’s latest products to commercial cannabis growers in January 2021.
“Together with Fluence, we’re committed to supporting commercial cannabis growers by providing innovative technology and an unparalleled full-service experience,” said Michael Montagano of Quality Wholesale. “Deepening our partnership enables us to support a larger, more diverse customer base with the industry’s leading LED lighting solutions.”
About Fluence by OSRAM
Fluence Bioengineering, Inc., a wholly-owned subsidiary of OSRAM, creates powerful and energy-efficient LED lighting solutions for commercial crop production and research applications. Fluence is a leading LED lighting supplier in the global cannabis market and is committed to enabling more efficient crop production with the world’s top vertical farms and greenhouse produce growers. Fluence global headquarters are based in Austin, Texas, with its EMEA headquarters in Rotterdam, Netherlands. For more information about Fluence, visit www.fluence.science.
About Quality Wholesale Ltd.
Quality Wholesale Ltd. is a privately held garden and agricultural wholesaler specializing in distributing horticultural products throughout North America. The company provides unparalleled distribution capabilities and an exceptional service experience. Quality Wholesale is dedicated to offering an industry-leading, innovative, trusted product portfolio to a variety of businesses. Quality Wholesale is celebrating 20 years of serving the horticultural industry, and is based in Burnaby, British Columbia, Canada. For more information about Quality Wholesale, visit www.qualitywholesale.ca.