Segment Marketing Manager

Job Title: Segment Marketing Manager


Fluence Bioengineering is looking for a Segment Marketing Manager for the commercial vegetable production market, specifically within the greenhouse and vertical farming segments.

Under the direction and guidance of the Vice President of Marketing, the Segment Marketing Manager is responsible for exploring, developing and setting the strategic direction for the owned segment by achieving product vitality and profitable growth objectives. The role collaborates with cross-functional multi-disciplinary teams including marketing, engineering, operations, and sales to outline and achieve P&L objectives.
To be successful in the role, the Segment Marketing Manager has key deliverables achieved through:

1) Understanding and engaging in the technical, operational and commercial drivers of the products and services for assigned segment

2) Recognizing and driving the product road map for assigned segment, which includes product development, life cycles, pricing, and competitive analysis.

3.) Coordinating with Product Development and Sales to enhance current and future product roadmaps to achieve profitable growth objectives. Understand the factors impacting P&L, including cost, margin, service, inventory, and quality.


Key functions include:

  • Establish, develop and execute a framework and process for delivery of targeted value propositions
  • Work with Marketing, Sales and Engineering to develop targeted product and service offerings and go-to-market activity based on customer profile
  • Own industry knowledge, best practices, and trends for segment
  • Design and execute customer acquisition campaigns
  • Manage all KPI inflow of the segment


Required Qualifications

  • BA/BS degree in marketing, horticulture or related field
  • At least five years of marketing and product management experience in a STEM field (preferably within horticulture).
  • Intrinsic motivation


Preferred Qualifications

  • MBA


Working Conditions

  • Position is in Austin, TX. Domestic and international travel will be required.
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